"These days, any halfwit lunatic can grab a digital camera and foist his or her inane ramblings onto an unsuspecting world through some two-bit website. Well, today I am that halfwit two-bit lunatic. Congratulations, world." -- Hurst to roomful of confused journalists, before being viciously tackled and tazed by enraged Wackenhut security guards.

Industrialized cyclists -- the way I see it, there are two kinds. The first is the professional bike racer. No longer mere elite athletes, these pros are in unambiguous service to the nameless faceless beast called commerce. Professional racing exists to manufacture profits. If a racer isn't helping to create profits, he won't be a professional for long. The competition to make a positive impression on one's employers is fierce; a rider may feel it necessary and may even be expected to sacrifice one's well-being (by taking dangerous performance-enhancing drugs for instance) to remain in service to the beast. This is the commoditization of athleticism and the industrialization of sport.

The other type of industrialized cyclist is the lowly bike messenger carving the streets in your city. He or she is also riding under the banner of commerce. The customers who pay bicycle messenger companies to deliver parcels downtown aren't in love with the novelty of bicycle delivery or enthralled by messengers for any reason other than their ability to move a package through downtown faster than any other method. They don't care if their messenger rides a bicycle or on the hood of a car like T.J. Hooker -- they just want that package there twenty minutes ago. Cyclists have been best able to exploit the unreasonable demand from clients (primarily attorneys) for their messengers to perform like magic time machines. The improbable industry has been sustained by the balanced approach of its veteran practitioners. This is quite literally the industrialization of cycling.

For some, riding a bike is a job. Those who have cycling as an occupation will be obligated to pedal away under adverse conditions, on hostile streets, and when they just plain don't feel like it. They will experience bicycling in industrial-sized doses and are therefore likely to develop quite a different perspective than that of the typical enthusiast. I hope this website will prove helpful to you in many ways, providing that different perspective, as well as resources for further research, maybe even a chuckle here and there. I created this site to write about the issues facing both cyclists and non-cyclists in these interesting times. Above all, I aim to info-tain.

Thanks for reading. If you've got a fever and the only prescription is more Hurst, I invite you to read one of my crazy books or my previous weblog entries over at Falcon.com.